About DCPRO
Passion, expertise and practical market execution.
DCPRO brings together photography, consumer-electronics and market-development experience to help brands connect strong products with the right audiences.
Our History
Built at the intersection of creativity and technology.
DCPRO—short for Distributor Culture Professional—combines sales and marketing consultancy with distribution expertise for the photography and consumer-electronics industries.
Genesis
Founded by Wayne Lui and Alvin Wong, DCPRO began with a shared belief: great products succeed when they are connected with the right audience through informed strategy and strong market relationships.
Innovation
Our team combines photographers, technology specialists and marketing professionals. This mix supports well-rounded product, marketing and distribution strategies for changing markets.
Industry Development
DCPRO continues to grow around the values of innovation, expertise and execution—helping partners develop markets while contributing to a more connected photo, video and consumer-technology industry.
Meet the Team
Experience across strategy, marketing and content.
Managing Director
Wayne Lui
Wayne has worked in photography and consumer electronics since 2005, with deep experience in sales strategy, marketing, team management and business development.
His analytical and commercial approach helps manufacturers and brand owners shape pricing, distribution and market plans that support sustainable growth.
Marketing Director
Alvin Wong
Alvin brings extensive marketing and business-development experience gained while supporting international brands and leading marketing teams in manufacturing businesses.
He focuses on helping partners build strong marketing strategies, expand their channels and develop opportunities across global markets.
Regional Sales & Marketing Strategy Planner
Rossi Law
Rossi brings more than 10 years of experience managing sales and marketing initiatives, with particular expertise in developing markets across all regions.
He works closely with clients to understand local business culture and turn market insights into practical solutions. His innovative approach, persistence and focus help teams stay committed to their targets.
Regional Marketing Executive
Mezame
Mezame supports product training, events, workshops and marketing activity across social and traditional channels, while working with key opinion leaders to develop effective content.
As a photographer and experienced product educator, he understands how practical education and relevant storytelling help brands stand out.
Global KOL Development & Content Strategy Executive
Celine Chow
Celine brings extensive experience in global KOL development and engagement, having cultivated strong, long-term relationships with influential KOLs across international markets. She has successfully collaborated with these industry leaders to develop compelling social and marketing content, translating their expertise and influence into meaningful brand engagement.
Through these strategic partnerships, Celine has supported numerous brand manufacturers in strengthening brand awareness, credibility, and global market presence through impactful, KOL-led content initiatives.
Japan - Marketing Executive
Masahira Tate
Masahira leads marketing activities in Japan. His background spans technology and camera-equipment brand ambassadorships, social-media marketing, investor relations and public relations.
He holds a degree in Sociology with an emphasis on information and media from Ritsumeikan Asia Pacific University.