Case Study
International Broadcasting Convention (IBC) 2025 — Amsterdam
Event Story
Original event coverage
International Broadcasting Convention (IBC) 2025 – Amsterdam
The International Broadcasting Convention (IBC) is the world’s leading content and technology event for the media, entertainment, and technology industries, held annually at the RAI Exhibition and Convention Centre, Amsterdam. Each year, IBC brings together global professionals to explore cutting-edge solutions, discover new trends, and unlock opportunities in content creation, management, and distribution.
In 2025, DCPRO proudly represented PMI – Practical Magic & Innovation, the leader in portable smoke machines, showcasing innovative solutions designed to create vibrant audience attractions. As in previous years, our booth drew massive crowds and generated strong interest, resulting in another highly successful event and strengthened partnerships across Europe.
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